Mr Jeff Senior
Senior Vice of Marketing and Sales, Fairmont Hotels and Resorts

As Fairmont’s Senior Vice President for Marketing & Sales, Jeff Senior is with his extensive knowledge and industry experience is tasked with the responsibility of fully leveraging the Fairmont brand in all elements and aspects of the company's operations. 

A 25-year veteran of the hotel industry, Senior joins Fairmont from InterContinental Hotels & Resorts where he served as vice president, brand management, responsible for ensuring the successful implementation and enhancement of the company's global brand strategy. Prior to this, Senior, who holds a Master of Business Administration from Pepperdine University, held positions of increasing responsibility in both operations and marketing with Marriott Corp., Doubletree Hotels Corp., Kimpton Hotel and Restaurant Group. 

Fairmont Hotels & Resorts, which was officially created in the late 1990s when hotels from predecessor heritage brands Canadian Pacific Hotels, Princess Hotels and the original Fairmont Hotels were brought together under one flag, has already experienced exceptional growth in North America. Its unaided brand awareness, which was 2% at its launch, is 26% today, while its number of hotels under management has grown exponentially, realizing an increase of 33% over the same time period. 

Featuring a collection of fabled castles, secluded lodges, storied meeting places and modern retreats, Fairmont Hotels & Resorts opens the doors to some of the world's most celebrated addresses. With locations throughout six countries, our 45 distinctive hotels - including The Fairmont San Francisco, The Fairmont Banff Springs and London's Savoy - promise travelers unparalleled settings, rich experiences and lasting memories. Future Fairmont Hotels & Resorts include The Fairmont Mayakoba, Riviera Maya (fall 2005) The Fairmont Cairo and The Fairmont Abu Dhabi Resort & Villas.