Nine years ago, the Tourism Business Council of South Africa (TBCSA), with the support of leading businesses in the local and international hospitality industry introduced and hosted the inaugural Hospitality Investment Conference Africa (HICA) in Cape Town. The year was 2007, which marked the beginning of an exciting and enriching journey of organising and hosting the HICA conference. When we introduced HICA, our aim was to profile and showcase sub Saharan Africa as a viable destination for hospitality investment. We also had the objective of connecting industry leaders with emerging entrepreneurs, to share knowledge; and to celebrate African hospitality leadership while developing new ones.
Today, the conference we fondly refer to as "HICA" has helped to bring additional events of its kind in the continent thereby helping the hospitality development and investment community to capitalise on this fast developing sector. The number of investors, bankers, operators, developers, senior executives, local and regional government authorities who have attended the conference over the years in Cape Town, Durban and Johannesburg bear testimony to the overwhelming popularity of the conference across the Continent.
It is against this backdrop that we wish to advise you about the changes in the management and hosting of the conference. Having managed the conference for the past years, we believe that HICA has matured to a stage where it is timely to bring on-board new partners who can take the conference to even greater heights.